We needed to create a brand experience to say “with Kapela, anyone can be a cap person.” The basic design is a “one size fits all” cap with an adjustable backstrap, a 100% cotton front part and sweatband, and 100% polyester mesh at the back. The coolest feature is the airflow, which means, it can be the perfect summer accessory. They offer different colors with a diverse set of labels to choose from –Happiness, Fishing, Horse, Trader, Kapela, Peace, Hustle, Falcon, Dubai, Cycle, Motorbike, Coffee.
We helped the brand make a statement with this campaign- whatever your niche, flaunt it. And look effortlessly cool doing it.